Marketing: Your Road to Success
Having a great website without marketing is like owning a beautiful mansion without any streets leading to it. Marketing is the avenue by which your potential clients will find you. Caiman Web Design is committed to help make this happen. By leveraging the power of Google AdWords, Facebook Ads and local listings, we’ll give your site the best possible chance of being seen by your potential clients. This multi-tiered strategy gains you a huge advantage over your competitors who are likely only using a single method, if they’re even marketing their site at all.
While search engine optimization goes a long way in boosting your site’s search engine results, it can only accomplish so much. Nothing beats getting bumped right to the top of the list. You’ve likely seen Google results with the small “Ad” icon next to them at the very top of the list. Those are businesses using Google AdWords. Needless to say, being at the top of the list generates you a lot more traffic than being low on the page, or worse, not being on the first page at all.
Over 64% of people searching for a specific service click on Google Ads. In other words, a link to your website is 100% more likely to get clicked if you’re using AdWords than if you’re not.
You can see that AdWords has the potential to drastically increase your site hits. But effectively utilizing AdWords requires more than just handing over some cash. It requires carefully crafting a campaign that connects your target audience to the services you offer. That’s where we come in. We’ll strategize, create and maintain a marketing campaign that reaches the exact users you’re looking for.
Social media is the key to connecting people with the stuff they like. And Facebook, being the king of all social media sites, is an ideal platform for getting your firm seen by its target audience. Similar to AdWords, Facebook Ads lets you create a personalized ad campaign that targets the precise demographic you’re aiming for. Also like AdWords, fine tuning your campaign takes some effort. Luckily for you, we’re here to do the legwork.
Search engines like Google consider law firms to be local businesses. As such, their searches tend to return results that match the physical location of the user. This is where local listings come in. Caiman Web Design helps increase the chances of your firm showing up in these local results by creating and managing certified listings of your firm in a huge distribution network of local directories. Your firm’s name, address, phone number, as well as photos and descriptions of your services will be displayed to users who are geographically close to your law firm.
Submitting your firm’s information to these directories is a lengthy process that most law firms choose to avoid because they simply don’t have the time to do it. You shouldn’t make that same mistake. Don’t worry, we’ll do all the work.
Our distribution network includes over 50 of the web’s top directories: